I’m a wee bit of a fan of Marni, the Italian fashion label launched by Swiss-Italian fashion designer Consuelo Castiglioniin 1994. With furs, bold colors, unconventional art prints and designs, Marni has a quirk-factor and slightly off-beat feel that appeals.
Most recently, the fashion label has turned its collective hand to furniture design with a collection of 100 chairs made in Columbia by ex-prisoners. This collection of one-off and highly collectable chairs was exhibited at Salone del Mobile in Milan.
The aim of the venture was to augment the prisoners’ resettlement into every-day life. The chairs are a common seat found in Columbian homes. The design was reinterpreted by Marni who modified the woven pattern and created new colour variations.
All proceeds from the chairs, which went on sale at the Marni pop-up in Milan last week, are going to the institute ICAM of Milan – a project which allows children of imprisoned mothers to spend their youth in a family environment.
The chairs are also linked to “L’Arte del Ritratto” (The Art of Portraiture), a photo exhibition and a video created in collaboration with photographer and filmmaker Francesco Jodice. The chairs are used as background for a series of portraits of Marni teams from different departments. After Milan’s Salone del Mobile, the exhibition will tour to various Marni boutiques worldwide where the local teams will also be photographed, so that the event will always feature new material.
If you want to watch a seriously stylish video featuring supremely fashion-forward Marni employees and some lovely time-lapse video footage with the 100 chairs AND you have 5 minutes to kill, click below:
Sadly, a wee jaunt to Milan and the Marni pop-up store last week was not on the cards for this blogger. Maybe another time Marni?
(All images and video sourced from the Marni website here)